In this issue:

LIVING SECTION:
	Upcoming Promotions
	Attention Prom Goers!
	Cooking with Beer
BUSINESS SECTION:
	Beer Stock Quotes
NEWS/INDUSTRY SECTION:
	Beer News
	Beer Events
	New Taco Mac
	
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LIVING SECTION
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This week's promotions!
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Snellville -

Fri, Mar 26th  Coors Pint Night   6:30 - 8:30 pm
Pint Night… while supplies last

***Don't forget that we are now only listing the promotions for the
immediate week in our email.  However, we have promos lined up all the way
until June.  For details visit our website!  Go to the News section and
look at our Calendar page.  Or click this link:

http://www.tacomac.com/cgi-bin/calendars/tacomac/WebEvent

Cooking With Beer
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Peach Lambic Ice Cream

1 1/2 cups peach puree
1 cup peach lambic
1/2 cup sugar
2 tsp unflavored gelatin, softened in
3 tbs warm water
1 cup heavy cream
1/2 cup vanilla syrup
ice cream machine
Garnice: 1 slice fruit

*blend the peach puree, sugar, and lambic.  Cover and chill in fridge
overnight.
*remove the fruit blend from fridge and warm to room temp.  blend the
softened gelatin with the fruit beer mixture and then fold in the heavy
cream and vanilla syrup.
*cover the mixture and chill well.  Scrape into ice cream machine and
follow instructions.  Garnish with sliced fresh fruit.

Note:  peach puree is made from peeled, pitted peaches cooked with 3 tbs of
sugar to every 1 cup of fruit.  Then the cooked fruit is pureed in a
processor until it is a thick sauce.

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BUSINESS SECTION
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Year End Results: An Industry Comparison (vs. 1997)

Coors -
Net sales           $1.9 billion	
Volume              21.1 mill bbls (+2.9%)
Net Income          $79.6 mill (+16.6%)
Earnings per share  $2.19 (+19.0%)

Miller -
Operating Revenue   $4.105 billion (-2.3%)
Domestic Volume     41.7 mill bbls (-1.8%)
Operating Income    $451 mill (+1.3%)
Earnings per share  N/A

Anheuser Busch -
Net Sales           $11.2 billion (+1.6%)
Domestic Volume     92.7 mill bbls (+3.5%)
Net Income          $1.23 billion (+4.6%)
Earnings Per share  $2.53 (+7.2%)

A look behind these numbers...

Leo Kiely, President/Coors Brewing Co., told Wall Street that CBC's solid
98 performance could be attributed to four factors:
1. Strong momentum in three of Coors' most important brands - Coors Light,
Killian's Red, and Zima.
2. Coors international business contributed to the company's growth led by
the Caribbean and Canada.
3. Increased domestic revenue per barrel through careful pricing and focus
on higher margin products
4. Lower debt levels as a result of debt repayments during 1998.

According to the release for Phillip Morris, 1998 Miller shipments were
down for Miller Lite and Miller Genuine Draft (down for the 5th straight
year).  However, Icehouse and Foster's both each posted double digit gains
for the second year in a row.  Miller also entered into a five year
contract to brew Pabst and other S&P brands (Strohs).

Anheuser Busch - its improved domestic beer pricing and strong beer sales
volume led its double digit earnings per share growth.  Higher domestic
beer sales volume was attributed to improved domestic beer pricing,
increased equity earnings from the Modelo investment and increased
operating profits from can manufacturing and theme park operations.

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NEWS/INDUSTRY SECTION
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Did You Know?
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"That, Osirus, there founded the dynasty of beer Kings" appears to be the
first reference to the concept of royalty based on beer and brewing, dating
to about 2800 B.C. in Pharoic Egypt.  The institution "lords of beer"
refers to Pelusium, the all time beer capital of the world.  Now a
wasteland called Tell-el-Farama, this barren, windswept site was once
Egypt's northernmost Nile port, exclusively devoted to the large-scale
import and export of an enormous variety of styles of beer.  At no other
place or time did beer attain such enormous stature and significance as in
pharonic Egypt.